the colorstory

 

 

 

Digitalization is changing our lives. Robots and artificial intelligence improve human-made processes and put our habits to the test. In our search for our own identity and the value of being human, we come across many new challenges and often sway. What gives us balance and stability?We discover our naturalness as well as our creativity, empathy, humor, belief and spirituality. We hope for an overarching force that will restore the personal, ecological and social imbalance on earth.

Jade stands for harmony and balance. It is revered worldwide as a magic stone with healing powers and also symbolizes longevity up to immortality. In Chinese culture it stands for the feminine, the beautiful and as a symbol for nature.„feel jade! is a gentle, natural jade nuance that only unfolds its intense, emotional effect at second glance. It shows many facets in interior architecture and offers great potential for contemporary, yet future-oriented architecture.

 

 

 

The effect of jade as a magical mineral is based on millennia-old traditions, whereby the stone, especially in the color variant with a soft green tone, was associated with the reproduction of fertility, life and the soul of the earth. For the Maya and Aztecs, it promised luck and beauty, as well as a long life, but also spiritual balance and the intensification of healing powers.

All cultures also know preferences for the scent of beneficial edible, fresh, green plants that are good for people. For more freshness and thus even more mood-lifting, the green and soul-flattering plant scents are nowadays often enriched in perfumery with bergamot or other light citrus notes. Combinations with aqua notes and flowers such as jasmine are also popular and create the impression of a gently green forest spring in which delicate blossoms and plant leaves float.                                                       

From the perspective of color and fragrance psychology, "feel jade!" improves mood, can reduce stress and evokes joyful emotions that can have a positive effect on the organism.

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